Hotel Rosita Historic landmark of Puerto Vallarta real estate area

These days, the Puerto Vallarta real estate area is a thriving market in metropolitan area of over 600,000. Sixty years ago, very few imagined that Puerto Vallarta would some day experience a boom of international tourism, and expand into the thriving real estate market we know today. The history of one of the city’s key landmarks – Hotel Rosita – marks a special point in the history of Puerto Vallarta. At the time it was built, accommodations in the area were limited to a few rooms in some homes that were offered to travelers; but the vision of one man named Salvador Gonzalez Gutierrez began the formal hotel industry in Puerto Vallarta with the founding of Hotel Rosita in 1948.


Initially only 12 rooms were built, which included one or two beds, a chair and a small dresser with mirror and bathroom. In those days there was no electricity in the village, so at check in each guest was provided with a lamp to light the room. For the water supply each room had a 50 gallon drum, from which the guest drew water directly, without any pipes.

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Given the context of the port, the project looked like a recipe for disaster: Hotel Rosita was built just north of town, in the middle of a bunch of empty land, where Parque Hidalgo is currently located, but in those days was the cemetery. Virtually everyone, including Don Salvador’s close friends, wrote him off as a madman and predicted a resounding failure. However, Don Salvador did not loose sight of his vision, and followed through with his project.

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As the only more or less suitable place to stay, Hotel Rosita had great success since its beginning, due to the increased number of visitors to the destination, soon they were building another 12 rooms. Gradually, the hotel also became a driving force behind development in the Puerto Vallarta real estate region. By 1970 the hotel and had 100 rooms, and now offers 113 comfortable rooms that are cherished for the pieces of stylized palm trees that decorate its peaceful garden, which is located next to a typical, picturesque restaurant, enjoyed not only by the hotel’s guests, but also by many who have chosen Puerto Vallarta real estate as their home – locals and foreigners alike.

The hotel management is still a family tradition, something that makes it a source of pride for Vallarta, with more than sixty years of history and service, constantly involved with the growth of the city.

What started in 1948 as a modest construction of 12 rooms is now part of the historic city center of Puerto Vallarta, and is one of its most representative and significant land marks. Its founder, Don Salvador Gonzalez Gutierrez was always a cheerful and fair man, characterized by always achieving what he had set out to do. He was originally from Los Reyes, beautiful town of San Sebastian del Oeste, Jalisco. He was born March 4, 1909, married Mrs. Dona Carmen Torres Gonzalez, had a family of 4 children and 11 grandchildren, and died on December 4, 1996 at the age of 87.



Currently the location of the Hotel Rosita, once considered bad, is simply enviable, as it is located at the northern entrance to the heart of the downtown oceanfront, right at the beginning of the Malecón (boardwalk). It hosts the first large sculpture called “millennium”, which is also a great place for resting and enjoying the breath-taking sunsets of Puerto Vallarta.

Just as the Puerto Vallarta hotel industry has grown incredibly in this city – a trend started and led by Hotel Rosita – the Puerto Vallarta real estate market has grown out of a tiny fishing village into world class luxury.